Brand New For 2016 - Completely Re-Written From Scratch!
If you read every word on just one page --let this be the one...
Incoming alert from:
Email Delivery Jedi Master - Chris Lang
For those of you who don't know me, I am Chris Lang. As the the CTO of EM13.com and the co-founder of SEND13.com, two brand new email platforms launching this year- I eat, sleep, dream and Live- email deliverability 24 hours a day.
Enough about me, let's talk about why you are here...
You are about face a brand new set of challenges when it comes to making money online and getting your email delivered. Especially to Gmail; the #1 Inbox today.
Desperate marketers right now are praying not that their email gets delivered, but that it does not go to the Gmail Promotions tab. Google+ and Facebook have completely gone to hell --heavily filtering what your followers see-- and injecting your competition's ads to-boot and Twitter is not far behind.
But now just when we think it could not get worse, the machines are about to begin pulling the trigger on our emails all over again, just like they did when spam filters first started shooting us down on the way to the Inbox in 2004.
Because in 2016 the Internet you know is going to disappear and be replaced with new algorithmic artificially intelligent machines.
In the last 17 years that I have been making my living online, there have been three major changes in how we all do business here: First god awful spam filters in 2004, then the rise of social sites in 2007 and now big a new third change is coming.
I am here to tell you about this drastic new change to your Internet today.
Game changers have always impacted businesses heavily because let's face it--
When the Internet changes fast you lose money --Even Faster! Then after you learn to make the best of it and go "All in" they move the cheese and again you lose money...
Google is about to begin delivering email not to an Inbox, but to people. Google's new Inbox by Gmail is based on what people are doing, when they are doing it, who they are doing it with, then how and why they are doing it.
Google has designed Lollipop, the latest Android OS, so that every time you pick up your phone, you're getting the exact information you're looking for. Intelligent algorithms prioritize your notifications based on your behavior.
For example: Rather than present your texts, emails and missed calls as a uniform block of alerts in chronological order, Lollipop organizes them based on how you've responded to those people in the past.
The "Big 5" of computing as I call them are in a technological race to create Artificially Intelligent machines that learn from you, model your behavior and create a unique experience across all their applications. They say this is about you, making your experience one of higher quality, but really it is about them!
Who has the smarter machines: Is it Google, Facebook, Amazon, Apple or Microsoft? This supposed Artificial Intelligence is half marketing, half reality. But what matters to you as a business owner is that your email is going to get caught in the middle of this race between boy billionaires and it is going to affect how much money you make online in 2016 and beyond drastically when their smart machines turn on poor dumb you.
According to a 2013 study by Custora, customer acquisition from email has quadrupled in the last four years, and customers which visit a business as a result of an email marketing campaign tend to have a higher lifetime value than customers coming from Facebook or Twitter.
While email has continued to climb and convert well, social marketing has not. Building social followers in the last four years has been all the rage; but meanwhile smart retailers have been acquiring members through email and converting those followers into customers!
Yes, I can definitely say that is true! In the last two years, my small email list has drastically driven more traffic than even my total social following of over 100,000.
On my last major launch, my email list of less than 5,000 drove 97% of sales in 2 months, for a total of over $30,000 in sales. 3% of those sales came from my social following.
But I constantly monitor what is getting to the Inbox, and I have identified 20 different indicators of quaility that Google's smart machines in the background like me to do. In return Gmail sends me to the Primary Inbox, not to the dreaded Gmail Promotions tab.
Just look at my Gmail Promotions Tab, we see Mike Koenigs (via ExactTarget), ReelSEO (via MailChimp), LeadPages (via Infusionsoft), Michael Stelzner of Social Media Examiner (via AWeber), Marketing Profs (via AWeber), Frank Kern (via Infusionsoft), Ryan Deiss (via his own server) and Mari Smith? (via Infusionsoft) [sorry Mari], PLUS two nice big ads at the top all in my Gmail Promotions tab today, November, 11th, 2014, at 10:54 PM.
DISCLAIMER: This is not to say any of these people like Frank Kern, Ryan Deiss or especially Mari Smith are doing anything wrong, nor is AWeber Or Infusionsoft. But the senders of these emails are simply NOT doing what I am going to show you in Get It To The Inbox!
The Bottom line here is I could just as well be in the Promotions Tab too -If- I had not spent the last year analyzing how not to end up there.
And yes, this is a totally untrained Gmail, my one and only Gmail I have had since 2004, and I never change anything, I just let the chips fall where they may.
First I want you to know that just because I see these senders in the Promotions tab, that does not mean it is a death sentence and that you will always be trapped among ads, pitch emails, and unwanted email like a spam folder...
Many marketers freak out at the sight of their emails in the promotions tab, and they are right to do so. They begin yelling that they are screwed or that Gmail has it in for email lists.
On a recent thread discussing the Promotions tab, one consultant to corporations claimed that "The Promotions tab was where emails that you unsubscribed to -but- mailers continued to send email to you, are housed."
All this is untrue.
Gmail is as I said in the opening of this alert to you, is algorithmic, dynamic, personalized and no longer based on static filters like a spam folder. Just because you are in Promotions today does not mean you can't be in the Primary Inbox tomorrow! You just need to change how you send email just a bit, and you will see the Primary tab far more often. It does not take much, just a slight adjustment and it works for anyone, whether you use AWeber, GetResponse, Infusionsoft or MailChimp!
Do you subscribe to Jeff Walker's Product Launch Formula list? Jeff is always in my Primary Inbox. Ryan Deiss, that you see above in the Promotions tab is much more often seen in my Primary inbox. This is what led me to understand this and decode the secret for you.
Oh my goodness you made my life SO much easier!
I had been banging my head against my laptop trying to figure out why a simple "thank you for registering for my webinar" email was getting sent to the Gmail "promotions" tab in our tests. The spam rating was at 0 and I did everything I knew to do but still... it was getting stuck where people with Gmail would be less likely to see the message.
That's when Chris Lang came to the rescue! He asked me a few questions, made a suggestion about what could be the trigger, and when I made the quick change -BOOM! - just like that my email went right into the main inbox in our tests. Thank you, Chris! You just helped my messages get through to where I want them.
You are awesome!
Felicia Slattery - KillTheElevatorSpeech.com
If you become an Email Jedi now, I will show you exactly why you go to the promotions tab and how to highly lower the chance you will ever be in there again. And this has nothing to do with asking your subscribers to move your email to the primary inbox. Sure that works but what about the rest of your list that does not have time or care enough to read the instructions on the side of the box?
When Gmail unveiled the promotions tab in mid 2013, Groupon, one of the world's largest retail emailers lost $2.6 million in just 3 months, due to double digit declines in email open rates!
Did I mention "When Gmail changes something you lose money?" A recent Return Path report revealed that 17 percent of email marketing campaigns fail to reach consumers, going directly to junk folders, or disappearing altogether.
And Google is set to disrupt email all over again in 2016 with Inbox by Gmail. That is why I am decoding how to get your subscribers attention in the New Inbox from Gmail now. It is only the first few weeks Inbox has been open for Invite only users, and I already have 10 Unique ways to attract attention to your email in Inbox already waiting for you inside the members area now.
NOW is the time for email marketers to take a hard look at the effectiveness of their email delivery system and their relationship with ISPs.
Deliver-ability is vital to the overall success of an email campaign and the bottom line is that unseen email messages equate to lost revenue. That's why having an email delivery system that consistently achieves high deliverability rates is so important to the bottom line.
It is a big bad email delivery world out there. ISPs and mailbox providers are on the defensive and I will go far as to say you are "guilty until proven innocent?"
Yet none of this means you should abandon email as your primary marketing source. Indeed, it should be for just about any marketer --your front and center. The key is in fully understanding e-mail, from the inside out and I can help you with this.
Enough about Gmail for now, let's take a look at what you need to know about the other 50% of your list. Because just like I showed you in Gmail above, there are just as many things you can do to avoid filtering -just by knowing what can disrupt your email delivery today.
You see, in 2016's Internet marketing world we use lots and lots of 3rd party applications to make our living online. I bet you use services like JV Zoo for your affiliate programs or LeadPages for your landing pages. While you and I are the good guys, there are many other people who are not, and they use these same services that you do.
In am not bashing any 3rd party service to be sure, but there are 1000s if not 100s-of-1000s of stupid people that do things like buying lists and then mailing on these same great services you use. And that is where the problem begins, because when spammers send email with the same Domains of websites you use in their spam, then you get blocked too. All because your email has much the same URL in your own emails.
One major affiliate provider was listed by a major URL blocklist for weeks. A LeadPages competitor was blocked completely the first month of 2016! Another big Internet marketer lost his domain because of just one spam complaint due to a blocked URL in his email. Just because someone sent spam with URLs in them that you have no control over.
Knowing how to check for this blocking of your own 3rd party marketing applications and websites is key to avoiding being deleted and blocked when you send your own good guy emails.
Also being able to protect your clients and identify when their own 3rd party landing pages and applications are blocked is going to be absolutely key to being a highly effective consultant and a money maker in 2016. I personally have been able to land 5-figure new clients by looking over their own lead funnels and identifying where they may be using services online that are blocked and you can too. You just need to know where to look!
Bottom line here mate: It is not so much about who sends your email in 2016, it's about what is in your email. Knowing how to monitor your servies 24 hours a day while you spend your time making money and living the good life is just one of the massive time savers I will be showing you how to use effectively, when you become a Email Delivery Jedi.
Many other factors can drag down the good reputation of your email IP address, increasing the chances of your email going to the spam folder (or being blocked outright). You just gotta learn all you can about email blocking and filtering. There simply is no choice in this matter. If you don't, you will find yourself trapped in an email marketing quagmire that you can't easily fix!
Many corporate networks run basic spam filters and throttles at the network edge, because if they can reject spam there, it frees up their server load and saves bandwidth, processing and storage. I will show you how to learn which of 100s of blocklists and blacklists matter, when to pay attention to blocking and when to not worry about minor blocking services.
Always remember that ISPs have to buy Internet backbone access from upstream ISPs and that costs money. At the very core spam filters are about money. Your email is filtered not to reduce spam at the Inbox, but to increase ISPs and corporations profits.
But just because you may already have a basic working knowledge of blacklists and how they work in no way means you understand what is going on in 2016. For one thing, SpamAssassin, the largest provider of blocklists just changed all their rules. It is easy to see, you just need to know where to look to see where the real blocking of your email is coming from today. So don't worry, I will show you how things have changed and how to peek inside of apps like SpamAssassin and see what behind the curtains...
I know this may also be hard to believe, but depending on your email Autoresponder service to take care of all your delivery needs is no longer the one stop shopping that it used to be. Services like AWeber used to tell you that they took care of things like email authentication, SPF and DKIM, right? Well things have changed again on that front too.
Adding email authentication to your sites that appear in your emails is not hard, but it is a must have today. But it's just like everything else you have discoverd about how to make money with online. You just have to know where and how to do it. So if you are not already authenticating with a SPF records and acurate DKIM, now is the time to discover why it's not just your email service provider that needs this in place.
I will show you everything you need to know about your own sites that you link to in your emails, everything you need to know to monitor the services you pay for to be sure they don't send your emails to the spam folder and exactly how and where you need to put authentication place on your hosting too.
In the ever changing online world you have to know have this information to give your emails the fighting chance they need to get it to the Inbox. At the same time you are helping the ISPs your readers subscribe from, to identify senders and use reputation data to make delivery decisions.
It's easy to see, that having incorrect authentication records can do much more damage than not having one. And having blocked Domains as URLs in your email says that your email is not coming from you. It is coming from a spammer. Basically you've just told the ISP, "This email didn't come from me. So don't deliver it."
I am really grateful to have found Chris' web site. Over the last 4 years, the sales from our opt in only newsletter have dropped by several hundred percent, almost entirely caused by false positives from spam filters. Until now, there has been no one out there to help legitimate businesses like myself who have been devastatingly harmed by these filters.
We've already ran & implemented Chris' techniques to educate our customers on how to get us past their filters, & have received lots of helpful info.
Even when I found Chris' site through Google, I never expected a real person to take the time to answer my questions!! I look forward to learning as much as possible to save the business I've worked so hard to create.
- Geff Ratcheson dandylionrecords.com
"Yahoo filtering has been so frustrating to me that I wrote a blog post
about it on my site. Chris Lang found the post and offered to help. Chris helped
by guiding me with a series of questions until we figured out that I had some
bad domain keys."
You wouldn't go drive around town in a new car with no insurance, right?
You wouldn't depend on a business that anyone could walk right into -take everything you have- just help themselves and not even say thanks. Would you?
Do you know that right now hackers can... break the password on your blog? There is a guy in Russia, for $25 he will break any password there is. Then the dark side can just plain have their way with your website :|
Anyone can use one of 20 different content filtering systems to completely block your site and emails to your list :!
These are enterprise level online blocklists -not just a local spam filter- and when you get listed in these, the whole world blocks your site for no reason.
Then you go cry.
I bet you think this won't happen to you, don't ya?
I mean you are one of the good guys, you don't need to worry about this stuff, right again?
HELL NO that's not right, my 6 year old domain was blocked in 2008 and I lost everything. Just like that Internet Explorer, Trend Micro and just about every spam filter on Earth blocked me for no reason.
All because some kid with a free browser plugin flagged me as a "Bad Site"...
Really, and it still goes on today.
Can you believe that? I couldn't... So I got to the bottom of this for you and for me.
I found 20 content filtering systems that completely block your site. Things you would never think of like AVG Antivirus.
Anyone that knows about this can just type in your URL, click a button and POOF your site can't be visited in the browser and any emails with your URL in them won't get delivered.
Your competition could buy this info from me, and do god knows what. Believe me, it happens all the time.
But it's not just about these blacklists, it's about the fact that other systems like Internet Explorer's malicious site filter takes input from these 20 content blocklists and then uses that to block your site on every Microsoft machine in the entire world.
So all it takes is one kid, with a free security plug-in that does not like you and if you are NOT INSURED he can with a single click set about the process that will destroy everything you have.
Your site just suddenly goes dead, traffic takes a long walk off a short pier, and well, you can guess the rest.
In 2008 I went from 8 visitors a day to 30,000 a month.
Worked like a dog to build that traffic too.
Then in one month I went from 30,000 visitors a month to less than 3,000, IN 2 Weeks!
All because some kid clicked a button and I wasn't Insured.
If this happens to you, you can call me like hundreds have since I learned what I am going to share with you today... And I can fix it :]
But just like bashed in cars, bashed in sites are expensive to fix when you don't have insurance...
Just a few weeks ago a shopping cart was blocked for no reason, but because they did not have insurance 1000s of mom and pop sites could not take any payments for weeks.
After 10 years of building my reputation online, this Trend Micro mistake (they call it a false positive, sorry) killed my business, reputation and traffic in just 2 months. Can you imagine how embarrassed I was?
There are about three people that I would use the word "Genius" to describe. Chris Lang is one of those individuals...
"In the internet marketing space there are many smart people. I've had the pleasure of working with and conversing with some of the greats in our industry. In all of my conversations and interactions there are about three people that I would use the word "genius" to describe. Chris Lang is one of those individuals."
"Chris constantly astounds and amazes me with his insights and depth of technical understanding of email marketing and organic search optimization. I have recommended Chris to several A-listers in our industry and they've always thanked me for referring Chris."
Chris Brewer - DotComSecrets Local
You get 2 more videos with Chris Lang and Mari Smith digging deep into what Google, Gmail and Inbox by Gmail are doing in 2016 and beyond PLUS what you can do now to profit now!
"Get It To The Inbox" Members Area Instant Access - 400 brand new pages for 2016 - Constantly updated in a secure members area. The insider knowledge that took me 16 years online to learn the hard way.
All my best email delivery secrets that will get your emails to the inbox every time and make you more money.
Discover why T.co, Goo.gl, Bit.ly, TinyURL and more link shorteners are blocked by spam filters, how it effects you and what you can do about it.
How to protect yourself from 20 different content filters (like Trend Micro above) that will block your website and emails for no reason. This alone is worth $1000.00's and has never before been revealed by anyone but me.
My Ultimate WordPress Security Report - 75 pages - A $50 real world value, not available anywhere, written by me, Chris Lang.
Hosting Security Leaks Exposed - I interview a major hosting server admin, which tells us if webhosts are really secure and safe. He even exposes what really went on in 2010, when millions of WordPress blogs were hacked. One of my real world friends tells us the truth! This is such sensitive information he has to remain nameless, he would lose his security expert job if they knew he talked!
How to properly set up SPF and DKIM: When you need it, when you don't and why!
How to get whitelisted at AOL, Yahoo, MSN, and Hotmail.
What are FeedBack Loops and What Do They Mean to You.
Your Email Reputation in 2016 and what it Means to Your Email Delivery.
Do you really need a dedicated server or a cheaper semi-dedicated server, how to test your server and your client's set up to see is it properly configured and exactly why you must do this?
What to do if you are blocked by SpamCop, Spamhaus, Barracuda Networks, LinkSys Routers, or any of the ISPs.
How to contact Blocking ISPs and What You Will NEED when You do call.
5 Big Tactics to getting noticed in the brand new Inbox by Google plus you get an Inbox invite from me even though they are selling on eBay today for $50.00 to $150.00 per invite.
The biggest secret to making more money from a small list and why what you have been told is wrong!
My one of a kind secrets to avoid going to the Gmail Promotions tab even if you are using 3rd party email applications. I have identified 10 key steps to avoiding the Promotions tab, and for the first time ever I am going to share these money making, email attention getting gems with you!.
May the sales force be with you,
PS- Get your email insurance here now, Mayhem is waiting just around the corner if you don't take action now!
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