A long time ago in a galaxy and far, far away email delivery was easy, then the dark side came to town and things changed forever...
Are you Getting To The Inbox?
I Bet Your Email is NOT Being Delivered,
You Are Ending Up In The Spam Folder,
The Marketing Department is Screaming at You,
And You Don't Know How to Fix It...
Check items that apply to you,
20% of YOUR email is Deleted or Filtered by Mistake!
ISPs are clamping down harder than they’ve ever done before.
Automated spam filters delete your email for no reason.
ISPs are blocking You MORE and you don't know why.
You applied to get on whitelists but never even heard back from the ISPs.
NOTHING you send is delivered to Hotmail.
Yahoo is voted to be the most likely NOT to deliver your email.
You are sick of this crap and you are NOT going to take it anymore!
What you don't know will shock you!
Jul/31/2010
Communication from Email Delivery Jedi Master Chris Lang
RE; Why is your email not being delivered?
What you were doing before to get you email delivered probably worked, well those days are over and what you did in the past will probably make it worse today.
We both face a real challenge getting out email into the inbox. This is especially true for larger ISPs like Hotmail, AOL and Yahoo.
Many other factors can drag down the good reputation of your email IP address, increasing the chances of your email going to the spam folder (or being blocked outright).
You have got to learn all you can about email reputation and permission. If you don’t, you will find yourself trapped in a deliverability disaster that you can’t easily fix!
Many corporate networks run basic spam filters and throttles at the network edge, because if they can reject spam there, it frees up their server load and saves bandwidth, processing and storage.
Always remember that ISPs have to buy Internet backbone access from upstream ISPs and that costs money. At the very core spam filters are about money. Your email is filtered not to reduce spam at the inbox, but to save ISPs and corporations money.
It is only a matter of time, email authentication will become more important and when it is feasible ISPs will stop delivering email if you do not have authentication in place. In fact, it is a known fact and Yahoo has admitted that with out DomainKeys or DKIM in place you WILL face additional filtering.
If you are not already authenticating with a SPF, Domain Keys, Sender ID and DKIM, now is the time. If you start now, you can be in good standing with the major ISPs by the next holiday season.
Whereas Microsoft demands Sender ID, many others advocate a combination of SPF, DomainKeys and DKIM.
You should have the proper authentication records in place to give the ISPs a fighting chance to identify senders and use reputation data to make delivery decisions. However, an incorrect record can do much more damage than not having one. Consider that authentication identifies where the message is coming from. When you fail the authentication check, you've just told the ISP, "This email didn't come from me. So don't deliver it."
Email Reputation is key to email delivery at Gmail, Microsoft, Yahoo! and AOL.
AOL, MSN, Hotmail, Yahoo and Gmail and the other major ISPs will be weighing all available information – domain, IP, URL, and more
before making a decision to deliver your email.
Microsoft relies heavily on VIP reputation and mailing history in order to determine whether you get it the in box, Junk folder or Trash.
Yahoo! relies heavily on Palmas VIP blacklists, DomainKeys and DKIM
AOL relies heavily on their own VIP address blacklists and DKIM
Message Systems' vice president of field operations, Barry Abel, advises that NOW is the time for email marketers to take a hard look at the effectiveness of their email delivery system and their relationship with ISPs.
"Deliver ability is vital to the overall success of an email campaign and the bottom line is bounced messages equate to lost revenue," said Abel. That's why having an email delivery system that consistently achieves high deliverability rates is so important to the bottom line."
It is a big bad email delivery world out there. ISPs and mailbox providers are on the defensive and I will go far as to say “guilty until proven innocent” does not apply to email delivery. It can cause the best marketing team to run for cover.
Yet none of this means marketers should abandon e-mail as a primary marketing source. Indeed, it should be, for many marketers, front and center. The key is in fully understanding e-mail, from the inside out and I can help you with this.
I am really grateful to have found Chris' web site. Over the last 4 years, the sales from our opt in only newsletter have dropped by several hundred percent, almost entirely caused by false positives from spam filters. Until now, there has been no one out there to help legitimate businesses like myself who have been devastatingly harmed by these filters. We've already ran & implemented Chris' techniques to educate our customers on how to get us past their filters, & have received lots of helpful info.
Even when I found Chris' site through Google, I never expected a real person to take the time to answer my questions!! I look forward to learning as much as possible to save the business I've worked so hard to create.
What? You say that you use AWeber so you don't worry about delivery?
What about:
Refer a Friend Scripts?
Wordpress blogs send emails for comments and update notifications?
Your Sales Confirmations sent via IPN scripts?
Your Download Confirmations sent via IPN scripts?
These all use email sent from your server!
Discover WHY the Number One Thing You Can Do to Achieve Maximum Email Delivery is Establish and Maintain a Good Email Reputation.
Why are the ISPs Filtering based on the Reputation of your Sending IP address?
Is your Email Server is Misconfigured?
If your recipients don’t expect to hear from you what happens?
What happens if you don't have the proper authentication protocols in place?
Then you are being filtered and don't even know it
You are leaving money on the table...
A company that sends 500,000 emails as part of a targeted marketing campaign.
Past campaign performance indicates that 100 of every 1,000 mail messages delivered to customer inboxes are opened
Of These, three people purchase products at an average transaction value of $25.
the retailer can expect the campaign to generate $375,000 in revenue if all 500,000 messages are received.
However, if the deliverability rate slips to 80%, 100,000 messages are undelivered, costing the retailer $75,000 in lost revenue.
In this case, every one percent of increased deliverability produces $3,750 in additional revenue
Repeat this process on a wider scale over a year and the revenue loss is staggering.
source: Return Path
Chris Lang has given us technical consultations numerous times helping our company get through the toughest email delivery problems. His knowledge and advice are invaluable in this age of spam and junk email filters and we highly recommend him as a source for coping with this new epidemic. He provides the best tools, services and resources for email deliverability, hands down, and you won't find anyone more helpful or generous (we've looked).
Thank you Chris for your incredible services. - Ron Holt Capstone Services, Inc.
Here's What YOU Get! 130 Power Packed Pages Of Proven Strategies To Increase Your Email Delivery
Here is just some of what Get it to the Inbox has for you...
How to properly set up SPF, SenderID, DomainKeys and DKIM.
How to get whitelisted at AOL, Yahoo, MSN, and Hotmail.
What are FeedBack Loops and What Do They Means to You.
Your Email Reputation in 2008 and what it Means to Your Email Delivery.
Do you really need a dedicated server and extacly why?
What to do if you are blocked by SpamCop, Spamhaus of any of the ISPs.
The Truth About How To Increase Email Delivery.
How to contact Blocking ISPs and What You Will NEED when You do call.
Yahoo filtering has been so frustrating to me that I wrote a blog post
about it on my site. Chris Lang found the post and offered to help. Chris helped
by guiding me with a series of questions until we figured out that I had some
bad domain keys." RentVine.com
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Yeah, that's right, it's not easy to get your email delivery pieces in the right place. That's why I give you 90 days, 3 months, 1/4 of a year to use this book. Get all the pieces in place and if what you have learned did not double your email delivery and make you 10 times what you paid for the book then return it, no questions asked.
Hey Chris,
I just wanted to get in touch with you and tell you that your new ebook, “Get It To The Inbox” is nothing short of amazing!
I haven’t even finished reading it yet, and already it is by far the best ebook on email delivery I have ever seen!
Anyone who is serious about their email marketing efforts MUST grab this information.
Thank you for writing such an informative guide.
Michael D Price -- http://WhitelistWiz.Com
Make it STOP NOW! Get these Amazing 130 Power Packed Pages Of Proven Strategies To Double Email Delivery and Profits!
By the time you try to figure out how to send email properly on your own,
you could have read "Get It To The Inbox" twice
and had it paid for at least 100 times over...
May the force be with you,
Chris Lang
P.S. If you do not use PayPal look for the link "continue" on the left half of the page to use your debt or credit card.
How to properly set up SPF, SenderID, DomainKeys and DKIM.
