Monthly Archives: April 2009

The New Gmail Spam Filter

The Gmail new spam filter is really Google Friend Connect, disguised as a friends list the levels of permission now available in Gmail is a very effective spam filter.

This is an excerpt from my social marketing members only site. This is the kind of thinking and leading edge use of GFC you will find there.

This one should really blow your socks off. Google Friend Connect and the Google friends list in Gmail is not a friends list. It is a spam filter. Stay with me here this is really good stuff…

There are four levels of spam filtering in Gmail.

  • Sites we have joined thru the Google Friend Connect widget.
  •  

  • Sites you have not joined.
  • Gmail users not listed in your contacts.
  • Gmail users who are listed in contacts and friends lists in Gmail.
  • Those that are listed in Chat.
  • Those listed in Google Latitude.

Thinking about Google the other day and the fact that I get so little spam that this just rolled right in. Many of you have followed me for a while now and you remember back to when a mistaken Trend Micro false positive destroyed my business.

What I never explained is that my Google friends list as well as my social contacts in Facebook are what saved me. The only reason I continued to deliver email to anyone was thru my Gmail friends list. Because I was a very early adopter of Google Friend Connect and was out to build a list in Gmail early on, I had many mutual friends in the eyes of Google.

When you become mutual friends in any of the Google applications: GFC widgets, Gchat, Google Lattitude, you are automatically added, your Gmail address that is, to each other’s Gmail contacts list.

Now as a social marketer, I think that is cool, however from an email standpoint, getting your email to the Inbox is how you make money. What easier way is there than getting you visitors to friend you thru a GFC widget?

Then Google does you work for you! There is also no whitelisting process for email delivery in Gmail and no public FBL (feed back loop) for receiving spam button click complaints. These are the basic necessities we use as emailers to keep getting our email delivered.

Google has replaced this process by using levels of trust. I am just theorizing here so I cannot say this is fact and we will never know if it is.

Google levels of trust

Level of trust #1.Let’s say you have joined my site thru the GFC widget on your right. Then Google would definitely deliver email from that site to your Gmail inbox. Since it was YOU who established the relationship.

Level of trust #2. Let’s say that you and I are mutual friends made through GFC and now have each others address in our Gmail contacts. I would say our emails to each other would definitely get delivered.

Level of trust #3. Let’s say that I have sent you a chat invitation and you have accepted and we now both show in each others chat widget. I would say this is an even higher indicator that our emails to each other should go directly to the Inbox.

Level of trust #4. Let’s say you have sent me a Google Latitude request and you and I now share our locations at what ever level in Google Latitude. I would hazard to say that our emails are DEFINITELY going to land in each others Inbox at this point.

Can you see how Google is using what normally is a social site to better deliver what we want all want? I don’t know about you but I want NO SPAM and I want my EMAIL NOW, not after searching the spam folder for an hour.

This only happens when you use a Gmail address. You only get the advantage of these social features when you use a Gmail address to log into Google applications like Google Lattitude. So go get one. If you do not understand how to set up Google Friend Connect properly you can get my FREE Google Friend Connect Tutorial here and watch my Google Friend Connect YouTube Channel here.