A Facebook email delivery process makes me shiver even in sunny Arizona, here’s why….
Before you label this as Facebook bashing and bounce, I want to make it clear this is about email delivery, it has nothing to do with Facebook, this is about Getting your email to the Inbox.
With TechCrunch’s Friday rumor that Facebook will be launching their own Facebook inbox Monday….
Facebook’s secret Project Titan — a web-based email client that we hear is unofficially referred to internally as its “Gmail killer”. Now we’ve heard from sources that this is indeed what’s coming on Monday during Facebook’s special event, alongside personal @facebook.com email addresses for users.
Our understanding is that this is more than just a UI refresh for Facebook’s existing messaging service with POP access tacked on. Rather, Facebook is building a full-fledged webmail client, and while it may only be in early stages come its launch Monday, there’s a huge amount of potential here. – TechCrunch
TechZine made these points on Why You Won’t Use Facebook Email….
- You’re already accustomed to your current email provider
- Facebook’s privacy issue rows are at the back of your mind
- Facebook is already well branded for what they are and that’s not an email service
Well that’s the usual TC pro Facebook stance, here’s what I have to say as a guy that makes his living off his email delivery rate….
With Facebook users first of all swamped with spam, group invites, MLM offers, Farmville alerts and so many unskilled marketers out to try to somehow make money off their time investment in Facebook…, I am NOT looking forward to seeing @facebook.com email addresses in my autoresponder stream.
As an email delivery consultant, I am thinking that FaceBook mail users are going to be very apt to click the spam button on you more so than other web mail clients.
Not to mention, just what we don’t need as marketers sending email to our double opt in lists is yet another email provider without a email whitelisting process, an unknown filtering process, no feedback loop and no experience in the good use of filtering.
Or as malicious as Facebook is at banning say…, an email series on YouTube rankings just because it promote’s a networking process that is pro Google. Or sending email to your list linking to something critical of Facebook. Being critical of Facebook will not get you any love, your email list loves Facebook, believe it or not they are very loyal. I would say if this blog post landed in a @facebook.com inbox it would draw spam button clicks simply in retaliation.
Or say Joe Jobs on Facebook, or sending lots of spam with links to your content, poorly skilled affiliates sending tons of links with your ClickBank products in them, or posing as you and getting you kicked off Facebook. I could go on and on. For now I will be considering denying Facebook email address in my autoresponder forms.
I will be back on Tuesday, till then watch this….
I will be back here Tuesday with the results of Facebook’s announcement, till then watch this eye opening video on raising your click thru and open rates in this CTR video with Sean Donahoe. I even learned a lot from Sean and I am taking this test data seriously and it’s worth 5 minutes of your time….
Can’t wait to hear your feedback on this, tell me in your comments below Please!