Monthly Archives: November 2010

Facebook Email Invites

Facebook Email by invite only, non friends are blocked by default and more…

Zuckerberg says “But it’s not email…”

“It’s not e-mail. It handles e-mail in addition to Facebook messages, and Facebook IM, and other IM and SMS and all the other different ways that you want to communicate,” Zuckerberg said. “It’s true, people are going to be able to have Facebook.com e-mail addresses, but it’s not e-mail.”



  • Incoming mail to a @facebook.com account will be blocked by default if you are not mutual friends on Facebook.
  • From the data that had been researched by Compete Pulse, the growth of web-based email users as a whole decreased by approximately 11% from year to year.
  • By this study, email will cease to expand at all within less than nine years, and the decline of email has already begun.
  • Zuckerberg said no voice or video chat will be available soon, but that option may come into play depending on demand for it.
  • As marketers, those of us who create large followings on popular content delivery streams, think Twitter, YouTube, Google Buzz and Facebook, will be positioned to better survive and even thrive into the next decade.
  • In my personal testing in the last 3 years, email still converts better than any social medium, the idea is to get your social following into your autoresponder / email list.
  • If you are going to accept Facebook email addresses in your autoresponder forms, stressing how to whitelist your email address will be very important.
  • Want to try Facebook email for yourself? Invite only….

Get your Facebook email invite here!

You can request a Facebook email invitation here….

Let us know what you think about Facebook’s Inbox in the comments below…

Facebook Email Inbox – New Delivery Nightmare?

A Facebook email delivery process makes me shiver even in sunny Arizona, here’s why….

Before you label this as Facebook bashing and bounce, I want to make it clear this is about email delivery, it has nothing to do with Facebook, this is about Getting your email to the Inbox.

With TechCrunch’s Friday rumor that Facebook will be launching their own Facebook inbox Monday….

Facebook’s secret Project Titan — a web-based email client that we hear is unofficially referred to internally as its “Gmail killer”. Now we’ve heard from sources that this is indeed what’s coming on Monday during Facebook’s special event, alongside personal @facebook.com email addresses for users.

Our understanding is that this is more than just a UI refresh for Facebook’s existing messaging service with POP access tacked on. Rather, Facebook is building a full-fledged webmail client, and while it may only be in early stages come its launch Monday, there’s a huge amount of potential here. – TechCrunch

TechZine made these points on Why You Won’t Use Facebook Email….

  • You’re already accustomed to your current email provider
  • Facebook’s privacy issue rows are at the back of your mind
  • Facebook is already well branded for what they are and that’s not an email service

Well that’s the usual TC pro Facebook stance, here’s what I have to say as a guy that makes his living off his email delivery rate….

With Facebook users first of all swamped with spam, group invites, MLM offers, Farmville alerts and so many unskilled marketers out to try to somehow make money off their time investment in Facebook…, I am NOT looking forward to seeing @facebook.com email addresses in my autoresponder stream.

As an email delivery consultant, I am thinking that FaceBook mail users are going to be very apt to click the spam button on you more so than other web mail clients.

Not to mention, just what we don’t need as marketers sending email to our double opt in lists is yet another email provider without a email whitelisting process, an unknown filtering process, no feedback loop and no experience in the good use of filtering.

Or as malicious as Facebook is at banning say…, an email series on YouTube rankings just because it promote’s a networking process that is pro Google. Or sending email to your list linking to something critical of Facebook. Being critical of Facebook will not get you any love, your email list loves Facebook, believe it or not they are very loyal. I would say if this blog post landed in a @facebook.com inbox it would draw spam button clicks simply in retaliation.

Or say Joe Jobs on Facebook, or sending lots of spam with links to your content, poorly skilled affiliates sending tons of links with your ClickBank products in them, or posing as you and getting you kicked off Facebook. I could go on and on. For now I will be considering denying Facebook email address in my autoresponder forms.

I will be back on Tuesday, till then watch this….

I will be back here Tuesday with the results of Facebook’s announcement, till then watch this eye opening video on raising your click thru and open rates in this CTR video with Sean Donahoe. I even learned a lot from Sean and I am taking this test data seriously and it’s worth 5 minutes of your time….

Can’t wait to hear your feedback on this, tell me in your comments below Please!