Marlon Sanders in his newsletter said “Your #1 Goal in 2015 Is To Get A List”
Mari Smith quoted in her newsletter last week:
“The past year has seen the ecosystem of email newsletters, be they daily or weekly, really come into its own.” -And- “The best newsletters function as expertly annotated versions of Facebook run by people we actually trust.”
Darcy Moen markets and entire system for local dry cleaners to use email to engage customers– Check out Dry Cleaners University! (and yes, I am encouraging Darcy to share more with us as to how local business can use email marketing)
Chris Brewer, President DCS Local said recently:
“I just finished a training on the top musts for your marketing in 2015. At the top of my list was email delivery. I’ve watched the giants fall one by one by not paying attention to the complexities of inbox delivery. Whether your list is 150 or 150,000, you must pay attention to the experts on this.”
Ryan Lee Sent This To His List Over Christmas:
For years, we’ve heard about the death of email as social media began to take over…
“Build your Facebook fanpage!”, they shouted.
“Get more Twitter followers!”, they yelled.
How did that work out for you?
I had a coaching call with a client who had over 200,000 REAL Facebook “fans”. When I asked if he gets a good response with an offer to that page – he said, “not at all. virtually zero sales”.
Virtually overnight, the way your posts are seen by your fans changed. And only a small fraction actually see what you post.
The smart marketers never stopped building their list. And never stopped cultivating relationships with their list.
I’m seeing a shift back to list-building and away from focusing entirely on social media. And I believe that shift will continue.
But what will separate marketers with cold, unresponsive lists from active lists will be the content and frequency of your emails.
I’ve been experimenting with my emails in both “Internet marketing” companies and my health companies – and the results have been eye-opening.
The biggest change with email marketing has been the way your subscribers read your messages.
Think about the way YOU read emails. There’s a good chance you read, at least, some of your emails on your phone.
Because of so many of your subscribers reading your message on their phone, email marketing is changing. The length, formatting and even your “call to action” links must be evolve to meet the changing times.
You must evolve – but yet stay nimble.
You must continue to build your list – but still focus on quality communications. And communicate in a way knowing HOW they are reading your messages.
Do this.. and your 2015 will be a very good year indeed.
Much thanks goes out to Ryan Lee for allowing me to reprint this! – Chris
And last but no least, Jack Humphrey added this:
“If you just go through the motions with email marketing, you might as well forget it. If you plan to nurture and care for your subscribers like a precious garden while building your list, you will eat well for as long as you want.”