Email open rate data simply Has To Many Variables Too Be Dependable…
Time of day
Day of week
Mindset of your subscribers
Your own mailing history and pounding the list as most of us do
Gmail Promotions tab (that has nothing to do with the email platform you are on)
Gmail personalized inboxes
Gmail algorithms over all
Mailbox Provider footprint
Christmas Season (Nov 1st till January 2nd)
Summer vacation and kids
Back to school season
Presidential election years (as in Trump vs Hillary)
In short ATTENTION: Do I have your attention for Christ? (glengarry glen ross reference)
Here is the big one:
Scrub your list with Klean13 and then tag the emails with our 11 indicators of quality.
Next mail only the Verified emails. That will give you accurate open rate data. Because your list quality is the first thing that above all returns inaccurate data.
And list quality is the #1 thing that skews open rate data.
Bottom line: Open rates are an indicator of quality, not a metric that measures delivery…