Tag Archives: gmail

Happy 15th Birthday Gmail

15 years ago, Google launched Gmail. Originally, believed to be a Google April 1st / Fools Day prank. Marketers vowed to never use it, saying “Ads in our Inbox? Not on my list…” Of course, those ads are no longer in the Primary tab- You fight them for “above the fold” in the Promotions tab now.

Even as late as 8 years ago, marketers were still blocking Gmail, Yahoo, AOL and Hotmail. Not believing free email was worth squat. Today, as Verizon continues to consume AOL and Yahoo, soon we will see the big 4, become the big 3. And I believe, fueling even more Gmail use.

Four years ago, I surprised most of you, saying Gmail makes up 40% of your list. Today, think 60% to 70% of fresh lists. And Gmail demands that list be fresh. The gigantic lists of the Guru days are gone. While inaccurate thoughts of removing non engagers quickly, causes you to chop your list off at the knees. Because you are unseen in the Promotions tab…

The wild wild west of email is gone my friend. Interactive email, more like chat is the future. So, if there is room for email into the 2020s, Gmail is by far the future of the medium. So, let’s wish this darn near monopoly on your list- Happy Birthday!

And see what Gmail has in store for today, as not all Gmail April 1st posts are pranks.

The New Gmail Spam Filter

The Gmail new spam filter is really Google Friend Connect, disguised as a friends list the levels of permission now available in Gmail is a very effective spam filter.

This is an excerpt from my social marketing members only site. This is the kind of thinking and leading edge use of GFC you will find there.

This one should really blow your socks off. Google Friend Connect and the Google friends list in Gmail is not a friends list. It is a spam filter. Stay with me here this is really good stuff…

There are four levels of spam filtering in Gmail.

  • Sites we have joined thru the Google Friend Connect widget.

  • Sites you have not joined.
  • Gmail users not listed in your contacts.
  • Gmail users who are listed in contacts and friends lists in Gmail.
  • Those that are listed in Chat.
  • Those listed in Google Latitude.

Thinking about Google the other day and the fact that I get so little spam that this just rolled right in. Many of you have followed me for a while now and you remember back to when a mistaken Trend Micro false positive destroyed my business.

What I never explained is that my Google friends list as well as my social contacts in Facebook are what saved me. The only reason I continued to deliver email to anyone was thru my Gmail friends list. Because I was a very early adopter of Google Friend Connect and was out to build a list in Gmail early on, I had many mutual friends in the eyes of Google.

When you become mutual friends in any of the Google applications: GFC widgets, Gchat, Google Lattitude, you are automatically added, your Gmail address that is, to each other’s Gmail contacts list.

Now as a social marketer, I think that is cool, however from an email standpoint, getting your email to the Inbox is how you make money. What easier way is there than getting you visitors to friend you thru a GFC widget?

Then Google does you work for you! There is also no whitelisting process for email delivery in Gmail and no public FBL (feed back loop) for receiving spam button click complaints. These are the basic necessities we use as emailers to keep getting our email delivered.

Google has replaced this process by using levels of trust. I am just theorizing here so I cannot say this is fact and we will never know if it is.

Google levels of trust

Level of trust #1.Let’s say you have joined my site thru the GFC widget on your right. Then Google would definitely deliver email from that site to your Gmail inbox. Since it was YOU who established the relationship.

Level of trust #2. Let’s say that you and I are mutual friends made through GFC and now have each others address in our Gmail contacts. I would say our emails to each other would definitely get delivered.

Level of trust #3. Let’s say that I have sent you a chat invitation and you have accepted and we now both show in each others chat widget. I would say this is an even higher indicator that our emails to each other should go directly to the Inbox.

Level of trust #4. Let’s say you have sent me a Google Latitude request and you and I now share our locations at what ever level in Google Latitude. I would hazard to say that our emails are DEFINITELY going to land in each others Inbox at this point.

Can you see how Google is using what normally is a social site to better deliver what we want all want? I don’t know about you but I want NO SPAM and I want my EMAIL NOW, not after searching the spam folder for an hour.

This only happens when you use a Gmail address. You only get the advantage of these social features when you use a Gmail address to log into Google applications like Google Lattitude. So go get one. If you do not understand how to set up Google Friend Connect properly you can get my FREE Google Friend Connect Tutorial here and watch my Google Friend Connect YouTube Channel here.

Gmail Breaks AWeber Tracking Links

AWeber links are breaking in Gmail due to an unknown line break

The reason I caught this was one of my subscribers replied to my email on an unrealted issue after I sent an email to my Google Friend Connect list with a new update on what Google is really doing.


Just got off the phone with an AWeber admin and we could not replicate the broken URL from emails from my AWeber list to my Gmail address.

AWeber assured me that they go to extreme lengths to make sure the tracking links never get truncated. We believe that it was a keystroke on the part of my Gmail subscriber. We shall see and we will be monitoring this closely.

If any of you can replicate the broken string from your accounts then please let me know and AWeber as well. I will publish any screen shots you care to send and link to any of your own blog posts.

Tom Kulzer just emailed me and assured me that this was a line break introduced by the sender. For the moment we cannot replicate the string truncation.

More tomorrow and I will keep you up to date. This is one time I am glad to very possibly be wrong. – Chris Lang

I checked it at all possible resolutions down to 800 X 600 and it breaks in the same place.

I am sure it is due to a querystring length because no matter the screen resolution the AWeber click tracking link breaks in the same place ever time.

This screen shot is taken at 1280 X 1024 and is full size as it would be in my browser. You can click the image to see the full size screen shot of the Gmail email body center column.

Here it is at 800 pixels wide and it breaks in the same place.

I am sending Tom Kulzer a link to this today and I will publish his response to me if he allows me to.

If AWeber responds on their own site I will link to it and send you all an email to the fix (hopefully).

For now I am not going to be using the redirect links and simply linking without tracking to my landing pages.

Microsoft IE 7 Anti Phishing Filter – Is Internet Explorer Blocking Your Site?

Microsoft Anti Phishing Filter in Internet Explorer 7 Can Display False Positive Warnings. Here is how you can tell if you are being blocked by a Internet Explorer Anti Phishing False Positive Warning

In a further effort to help legitimate businesses, here is how you can tell you have a Microsoft Internet Explorer 7 or 8 blocking your site issue.

I am going to do a series of articles on exact terms that someone that was in my position with a anti virus false positive phishing entry so you can hopefully find this article and begin to clear your name.

This is about the only way you will be able to tell that an anti virus is blocking your site. The real problem occurs when your listing in the AV database spreads to other major networks.

Google Analytics Saved my Butt

You can tell that Internet Explorer is blocking your site if you have goal conversions set up in Google analytics. Check to see if you are selling any products to visitors using Internet Explorer 7.

If you have some type of block in a database it will be possibly consumed by the IE 7 anti phishing filter database and you will have almost 0 sales occurring in Internet Explorer. At the same time you will have a way higher sales success rate in Firefox.

That is the only thing that saved me was finding that FF had a 14% sales success rate and IE had a 0.26% rate.

This is not guessing on my part. This is the findings of the Trend Micro investigation.

Sudden drops in newsletter subscribe rates, abandoned payments, email click thru rates and sales in general are all indicative of this kind of blocking.

The only reason I got a few emails delivered was that I was highly whitelisted in Gmail due to my Google social network friends list.

Please tell anyone you know to look into this so that this does not happen to them. If I can help anyone do not hesitate to call me.

Still alive and kicking,
– Chris Lang