Author Archives: Chris Lang

Trend Micro blocking my site, my PayPal forms, my URLs, Emails & Trend Micro Spam Filters

Due to Trend Micro blocking my site, my PalPal redirect forms, my emails in Trend Micro spam filters and my URLs in emails and web traffic requests I can now advise you on how not to make this mistake. Don’t let this happen to you.
Trend Micro will block your site in the browser, block your [...]

Lyris Add DKIM, About Time

DKIM authentication now supported by Lyris HQ online marketing suite, one step closer to wide adoption
Lyris UK www.lyris.co.uk , today announced the availability of DomainKeys Identified Mail DKIM technology within the Lyris HQ online marketing suite. By making DKIM authentication more widely accessible to organizations of any size, Lyris is helping marketers build and sustain [...]

I Just Marked My Own Email As Spam and Why

I was just in Gmail and went to click the delete button on one of my own emails that arrives there as a test.
Since the delete button is only a quarter inch from the spam button, I, in a hurry I clicked the wrong one. I had just marked my own message as spam.

I [...]

Virginia Court Declares Anti-Spam Law Unconstitutional

The court unanimously agreed with Jeremy Jaynes’ argument that the law violates free-speech and overturns spammer conviction, setting the stage for a Supreme Court spam laws showdown!
RICHMOND, Va. (AP) — The Virginia Supreme Court declared the state’s anti-spam law unconstitutional Friday and reversed the conviction of a man once considered one of the world’s most [...]

How To Increase Email Delivery From Return Path

New Advice From Return Path and PDF
Return Path’s Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from “legitimate” e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces.
So nearly half of the time, e-mail marketers’ messages [...]

Do I Need to Include My Autoresponders SPF Record in My DNS?

Email Delivery: Should I Add My Autoresponder’s SPF Records to My Domain?
I recently ran across a post that claimed that by adding the SPF records of the writers autoresponder (in this case AWeber) that he expected to get past being blocked by a Canadian ISP. This is complete crap because any authentication technology associates the [...]

Email Delivery and Your Email Reputation: Don’t Call Yourself a Spammer

How could you possibly ruin your Email Delivery and mark your own email IP address as sending spam?
Yes you really can be clicking the “This is Spam” button on yourself. It happens quite easily and you may have already done this yourself.
The problem is that an automated spam filter is simply unable to determine what [...]

Double Opt In, Email Delivery and Why Double Opt in Works

Double opt in, why you should not care if your double opt in rate is crappy and what to do about it if it sucks!
This double opt in article came to be written because of a number of people whining about double opt in and AWeber. It was written very quickly and with a [...]

New CAN SPAM provisions

New CAN SPAM provisions released, not anything ground breaking
• An email recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any steps other than sending a reply email message or visiting a single Web page to opt out of [...]

Yahoo to use Return Path Sender Score Certified?

Yahoo is soon to start accepting Sender Score Certified via Return Path!
Yahoo using Sender Score Certified whitelist and Return Path was quietly made public in January 2008, “Yahoo! is implementing the scheme and will begin checking using it sometime in spring.” We have not heard much since. My connection at Return Path just mentioned [...]