How To Screw Up Your Email Delivery, confuse your subscribers and get stuck in spam filters in one quick email or less
I do a lot of local speaking here in Phoenix where we have decided to settle for now.
So I get a lot of email from the MeetUp groups I participate in. But today [...]
New Advice From Return Path and PDF
Return Path’s Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from “legitimate” e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces.
So nearly half of the time, e-mail marketers’ messages [...]
Email Delivery: Should I Add My Autoresponder’s SPF Records to My Domain?
I recently ran across a post that claimed that by adding the SPF records of the writers autoresponder (in this case AWeber) that he expected to get past being blocked by a Canadian ISP. This is complete crap because any authentication technology associates the [...]
How could you possibly ruin your Email Delivery and mark your own email IP address as sending spam?
Yes you really can be clicking the “This is Spam” button on yourself. It happens quite easily and you may have already done this yourself.
The problem is that an automated spam filter is simply unable to determine what [...]
Double opt in, why you should not care if your double opt in rate is crappy and what to do about it if it sucks!
This double opt in article came to be written because of a number of people whining about double opt in and AWeber. It was written very quickly and with a [...]
New CAN SPAM provisions released, not anything ground breaking
• An email recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any steps other than sending a reply email message or visiting a single Web page to opt out of [...]
Yahoo is soon to start accepting Sender Score Certified via Return Path!
Yahoo using Sender Score Certified whitelist and Return Path was quietly made public in January 2008, “Yahoo! is implementing the scheme and will begin checking using it sometime in spring.” We have not heard much since. My connection at Return Path just mentioned [...]
Part of avoiding spam filters is using other forms of social media.
If you have ever wondered how blogs get those cool Technorati buttons on their site, here it is.
Create a log in, or log in to Technorati, then go thru the “claim blog” process. Once you are done it will provide you with the code [...]
New Email Whitelist Instructions Generator and why I disagree with top email delivery authority Stefan Pollard
Being the most prolific email authority on email delivery (I have to be #2), Stefan Pollard of Email on Click Z is followed avidly by many, especially myself.
Marketing Sherpa went into very in depth detail in suggesting that we all [...]
Avoiding spam filters today is like building a house of cards, a few wrong moves can bring it all down.
Yeah, I hate to tell you but your email delivery is VERY fragile. There are quite a few things that can cause disaster in email delivery, losses in profits, subscribers and even your domain. Take a [...]