Tag Archives: email marketing

Double Opt In, Email Delivery and Why Double Opt in Works

Double opt in, why you should not care if your double opt in rate is crappy and what to do about it if it sucks!
This double opt in article came to be written because of a number of people whining about double opt in and AWeber. It was written very quickly and with a [...]

New CAN SPAM provisions

New CAN SPAM provisions released, not anything ground breaking
• An email recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any steps other than sending a reply email message or visiting a single Web page to opt out of [...]

Yahoo to use Return Path Sender Score Certified?

Yahoo is soon to start accepting Sender Score Certified via Return Path!
Yahoo using Sender Score Certified whitelist and Return Path was quietly made public in January 2008, “Yahoo! is implementing the scheme and will begin checking using it sometime in spring.” We have not heard much since. My connection at Return Path just mentioned [...]