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	<title>Avoid Spam Filters &#187; email whitelisting</title>
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	<description>Email delivery rates increase with a good email reputation.</description>
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		<title>Yahoo to use Return Path Sender Score Certified?</title>
		<link>http://www.emaildeliveryjedi.com/email-blog/email-delivery/yahoo-to-use-return-path-sender-score-certified/</link>
		<comments>http://www.emaildeliveryjedi.com/email-blog/email-delivery/yahoo-to-use-return-path-sender-score-certified/#comments</comments>
		<pubDate>Wed, 14 May 2008 16:53:03 +0000</pubDate>
		<dc:creator>Chris Lang</dc:creator>
				<category><![CDATA[email authentication]]></category>
		<category><![CDATA[email delivery]]></category>
		<category><![CDATA[avoid spam filters]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email whitelist]]></category>
		<category><![CDATA[email whitelisting]]></category>
		<category><![CDATA[fbl]]></category>
		<category><![CDATA[return path]]></category>
		<category><![CDATA[sender score certified]]></category>
		<category><![CDATA[whitelist email]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[yahoo email delivery]]></category>
		<category><![CDATA[yahoo fbl]]></category>
		<category><![CDATA[yahoo whitelist]]></category>

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		<description><![CDATA[Yahoo is soon to start accepting Sender Score Certified via Return Path!
Yahoo using Sender Score Certified whitelist and Return Path was quietly made public in January 2008,  &#8220;Yahoo! is implementing the scheme and will begin checking using it sometime in spring.&#8221; We have not heard much since. My connection at Return Path just mentioned [...]]]></description>
			<content:encoded><![CDATA[<h2 class="red">Yahoo is soon to start accepting Sender Score Certified via Return Path!</h2>
<p>Yahoo using Sender Score Certified whitelist and Return Path was quietly made public in January 2008,  &#8220;Yahoo! is implementing the scheme and will begin checking using it sometime in spring.&#8221; We have not heard much since. My connection at Return Path just mentioned Yahoo the other day and brought it back to mind.</p>
<p>Return Path blog says &#8220;Receivers that accept the Sender Score Certified whitelist include, among others, Windows Live Hotmail, Time Warner Cable, GoDaddy and soon Yahoo! and Yahoo! operated email properties.&#8221;</p>
<p>Maybe this is why Yahoo has been such a nightmare to deliver to lately and why <a href="http://www.strongmail.com/resources/blogs/maximizing_deliverability/2008/03/yahoo-fbl-changes.php" target="_blank">Yahoo pulled it&#8217;s FBL</a> in March.</p>
<p>Since they announced that Comcast would offer an FBL managed by Return Path I have been expecting   the Yahoo Sender Score Certified Return Path full press release to come forth.</p>
<p>I don&#8217;t mean to be a nutty conspiracy theorist here, but first Comcast has no whitelist, no FBL and is tough to get your email delivered to. Then <a href="http://emaildeliveryjedi.com/email-blog/email-delivery/comcast-feedback-loop-now-available/">Comcast offers an FBL through Return Path</a>. Next, it&#8217;s Yahoo, who pulls their FBL, calling it an end to a beta, is impossible to deliver any email to for months and now is poised to solve it all with Sender Score Certified and Return Path.</p>
<p>As always I invite your comments below! = Chris Lang  </p>
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