August 6, 2008 – 10:35 am
New Advice From Return Path and PDF
Return Path’s Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from “legitimate” e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces.
So nearly half of the time, e-mail marketers’ messages [...]
Yahoo is soon to start accepting Sender Score Certified via Return Path!
Yahoo using Sender Score Certified whitelist and Return Path was quietly made public in January 2008, “Yahoo! is implementing the scheme and will begin checking using it sometime in spring.” We have not heard much since. My connection at Return Path just mentioned [...]
By Chris Lang
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Posted in email authentication, email delivery
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Also tagged avoid spam filters, comcast, email authentication, email delivery, email marketing, email whitelist, email whitelisting, fbl, sender score certified, whitelist email, yahoo, yahoo email delivery, yahoo fbl, yahoo whitelist
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