Facebook Email Inbox – New Delivery Nightmare?

A Facebook email delivery process makes me shiver even in sunny Arizona, here’s why….

Before you label this as Facebook bashing and bounce, I want to make it clear this is about email delivery, it has nothing to do with Facebook, this is about Getting your email to the Inbox.

With TechCrunch’s Friday rumor that Facebook will be launching their own Facebook inbox Monday….

Facebook’s secret Project Titan — a web-based email client that we hear is unofficially referred to internally as its “Gmail killer”. Now we’ve heard from sources that this is indeed what’s coming on Monday during Facebook’s special event, alongside personal @facebook.com email addresses for users.

Our understanding is that this is more than just a UI refresh for Facebook’s existing messaging service with POP access tacked on. Rather, Facebook is building a full-fledged webmail client, and while it may only be in early stages come its launch Monday, there’s a huge amount of potential here. – TechCrunch

TechZine made these points on Why You Won’t Use Facebook Email….

  • You’re already accustomed to your current email provider
  • Facebook’s privacy issue rows are at the back of your mind
  • Facebook is already well branded for what they are and that’s not an email service

Well that’s the usual TC pro Facebook stance, here’s what I have to say as a guy that makes his living off his email delivery rate….

With Facebook users first of all swamped with spam, group invites, MLM offers, Farmville alerts and so many unskilled marketers out to try to somehow make money off their time investment in Facebook…, I am NOT looking forward to seeing @facebook.com email addresses in my autoresponder stream.

As an email delivery consultant, I am thinking that FaceBook mail users are going to be very apt to click the spam button on you more so than other web mail clients.

Not to mention, just what we don’t need as marketers sending email to our double opt in lists is yet another email provider without a email whitelisting process, an unknown filtering process, no feedback loop and no experience in the good use of filtering.

Or as malicious as Facebook is at banning say…, an email series on YouTube rankings just because it promote’s a networking process that is pro Google. Or sending email to your list linking to something critical of Facebook. Being critical of Facebook will not get you any love, your email list loves Facebook, believe it or not they are very loyal. I would say if this blog post landed in a @facebook.com inbox it would draw spam button clicks simply in retaliation.

Or say Joe Jobs on Facebook, or sending lots of spam with links to your content, poorly skilled affiliates sending tons of links with your ClickBank products in them, or posing as you and getting you kicked off Facebook. I could go on and on. For now I will be considering denying Facebook email address in my autoresponder forms.

I will be back on Tuesday, till then watch this….

I will be back here Tuesday with the results of Facebook’s announcement, till then watch this eye opening video on raising your click thru and open rates in this CTR video with Sean Donahoe. I even learned a lot from Sean and I am taking this test data seriously and it’s worth 5 minutes of your time….

Can’t wait to hear your feedback on this, tell me in your comments below Please!

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  1. I’d have to agree. I wouldn’t touch facebook email myself, and blocking it in autoresponders sounds prudent.

    • Margie
    • November 13, 2010

    I am trying to be objective.. however my intuition says .. No.. I will not use facebook email.

    I don’t write many letters or notes on facebook anymore, because I feel that my personal content.. I write to a friend is not private.

    And censorship, I believe facebook censors our content. This is always at the back of my mind..

    Also, I believe at anytime, any facebook profile can be deleted for any reason.

    My friends are important to me, and I love sharing their content..to perhaps bridge some possibly helpful information to another. And at the same time I am careful.. for my friend and myself:)


  2. I won’t be using Facebook email. I have been using G Mail forever it seems and have been quite happy with it.

    The thing I wonder about will Facebook put a cap on the size of the email inbox? The one thing I love about G Mail is the unlimited space I get I can literally never delete an email and have plenty of breathing room.

    So instead of traversing into the unknown I will just stay with tried and true G Mail.

  3. BTW Chris thanks for your no holds barred honesty this is one reason I stay tuned into what you have to say.

  4. I have to agree with you on this one Chris. I use the FB Mail internally only sometimes and in fact only find it useful for a couple of friends and because of a few groups that I belong to.

    But I keep my personal FB separate from my business too. I also have not really promoted and built up any of the FB Fan pages or groups that I have either. So in other words, I value what I do on FB and it is limited to very personal and very simple communication.

    I will probably opt to have a Facebook Email, just to protect my username, if it is not automatically tied to usernames on our profiles. Just like I still have a Yahoo address, an AIM address, the dreaded hotmail and MSN addresses. Either for chat reasons or for protecting my original account, despite never using it… or my favorite, is to use them as my SPAM box, for anything I do that is untrusted and I do not want to get email from…

    But I see automatically using profile usernames, as email addresses, as a HUGE problem too… If every profile name is an email address, then they are going to be picked off by SPAM bots in no time flat and be flooded with junk.

    In fact, there is probably some hacker type people out there right now that hate FB, preparing to do just that upon launch. Because when you think about it, if you piss the users off, you destroy the email system and that my friends, is how you take down Goliath.

    Not that I hate FB… but I understand why so many people do. I am curious about what they will do and how it will be treated. But I am not so sure it is a Gmail killer… nor am I afraid it will be either…

  5. Hi Chris I would like to talk with you about my problems with Yahoo currently and find out if your book is still up to date and can help me with the issues I am having with them.

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