Right to the point here today: Marlon Sanders in his latest newsletter for Christmas hit me right on the head.
Marlon said your #1 goal in 2015 is to
“Get A List!” And I will tell you why…
I Bet You Don’t Think Owning A Little List Can Matter?
In the spring of 2007 when I had just left a disaster of a relationship, I got hit over the head and robbed of my billfold containing my rent money. After going to answer a knock at the door, I came to, standing in my living room.
Blood covered the front of my shirt, my shorts, maroon rivulets dried on my bare legs from my knees to my ankles; crusted, blood had soaked the laces of my Nikes. Two hours had passed since I went to answer the door and I will never know what happened that night. All I know for sure is the blood was not mine because there was not a mark on me.
After I slept off the concussion -from what we believe was being hit over the head with the yellow pages that had been delivered earlier that day outside my door- I got evicted the next week unable to pay rent and I had finally seen my first startup fail for good. Later when I had just rented a room and broke down getting a J-O-B waiting tables at an Outback Steak House, I no sooner got fired after I had enough of an abusive drunk of a General Manager. All in the period of one month.
Kinda funny when you think about it, an Internet guy getting hit over the head with the Yellow Pages, huh?
I got myself together and put my head down in my little rented room. What materialized was the very first version of Get It To The Inbox, my first Email Delivery book. And with a mighty list of only 454 readers, I sold $700 worth of a $37 report and never looked back since.
If I had not had that small list only God knows what would have become of me. And if you don’t have a list -no matter how small- as you can see, size matters not in the least. But you need to change that right now, today. Because your buyers are on the list, not on your social following. Your list actually works like a strainer in your sales funnel, segregating buyers from “Looky Loos.”
Back To What Marlon Said…
If you don’t know Marlon Sanders, well, he has been doing this thing we call IM (building big lists and marketing learning centers to them) since before I or probably you had the Internet.
But here is why you need a list now -not later- if you do anything online from running a dry cleaning store to SEO to consulting to selling your own products like I do.
Why? Because a list will out perform a social following every time. It’s traffic on demand and costs so little to maintain. If you don’t get shares and +1s and Likes on your social posts, your own followers won’t even see them no matter how many follow you. That is true today of both G+’s homefeed and the Facebook top stories news feed.
If you have not noticed, everybody is turning away from teaching social to teaching some other form of marketing. Just look in your Inbox, and probably in the Gmail Promotions tab, you will see everyone from Ryan Deiss on down talking:
–Facebook Ads and Facebook Retargeting–
Regardless of if you hate Facebook or love the darn thing, this is a concept, not an absolute.
- Everybody says advertise on Facebook, or convert your social following to something else, right?
- But what are you going to advertise via Facebook -If- you don’t have a list?
- Where is your traffic going to go if you don’t have a landing page to sign up to that list?
Your Facebook page? Your Google+ profile? Your LinkedIn group? The days of using big social traffic for free is over, and what is left is not going to be around that much longer as far as I can tell.
You are already faced with advertising on Facebook because your page has no reach.
So now you are supposed to advertise your page, to get more followers, so you can pay to boost the posts on said page— So the leads you already paid for see your posts? You have got to be kidding me!
This is what I advertise:
Want something prettier, then get Lead Pages. Want something simple and cheap but effective? Pay somebody on Fiver.com to create a page like mine above. I mean- You can afford $5 right?
Now there is a 99% chance since you are on my list, you use Google+.
Google+ is in the same boat. Here’s why–
I built a following of over 50,000 on Google+ between July 2011 and late 2013. And that was my big mistake…
I thought the good times would never end! Since I had a following twice the size of any other marketer on Google+ at the end of 2012, one built faster and more active than anyone else in that time? My ego began to get the better of me.
So I never focused completely on converting that hot fresh following into my list. But now my early following has gone back to Facebook. Spent the last 30 days on FB to test that and it is true. Not bashing G+ in any way, but that is the reality of it, at least for my niche. Luckily I did convert a large part of that G+ following to my list, but not until the third year in 2013.
But you just might be stuck like a truck. Because you can’t do anything but keep posting to Facebook, Twitter, LinkedIn, and Google+ -Because you do not have a list.
And there are so many things you could be doing besides spending your time on G+ or Facebook. Like maybe landing a new consulting client? Build out a new report as in incentive to opt into your list? Do a webinar to your social following as an affiliate to a great product owner? (Notice I did not say interview a well known authority? But instead interview an expert with an affiliate program?)
Everything I just mentioned makes you money :]
Get A List Quick Start Guide
Go get AWeber now here… Almost free! $1 – 30 day trial and only $19 after, just click the Order tab on the top right.
Don’t listen to the email marketing experts that say you need an “Eye catching” email template to send email to your list. In fact you are more apt to go to the Gmail promotions tab if you do use flashy, heavy HTML templates and they often don’t convert either. If you came here from my list, you can see all it takes is a great subject line and some body copy that does not apologize for being in your Inbox. Not much more…
Get someone that writes basic HTML code to create you an opt-in page from the code AWeber supplies you for the sign up form. Or head to http://www.leadpages.net/products/ and get that service. (no that is not an affiliate link, I code my own pages)
NOTE: You can become an affiliate and resell both Lead Pages and AWeber yourself after you become a member. Nice back end to every one of your clients too! At the very least your affiliates will pay you back for what you spend.
Your local business clients want to use email and own a list. They just don’t know it yet. Get Aweber, get your Lead Pages set up and show them the way, will ya!
Be sure if you use the Fiver option, to get a mobile version too like this….
Check that out on your phone, built just for mobile browsers. Real easy to do. If the Fiver person you may elect to use cannot understand how to make you a mobile version like that, then move onto the next guy.
Then take 25 minutes and watch me show Mari Smith how NOT to go the the Gmail Promotions tab in this short video on the top of the Email Delivery Action Page here…
Spend your time getting set up in the next week and skip posting Christmas and New Years pictures to your social following and change the way you do business for the rest of your businesses life.
You may just find you have been hit over the head…
That is more than enough to keep you busy between now and New Years Eve. Get going today and you can drink champagne all night long on the 31st- Guilt free too!
Happy New Years – Chris