Pinterest for the Gmail Promotions Tab; That is what most are calling the new image grid view
UPDATE: Unfortunately this trial was cancelled by Gmail. The Gmail Promotions tab imagery will not become available…
Using these options currently available to email marketing lists, here is what an email from ESPN might look like:
Here’s the skinny on how to create images, brand logos and text within this new Gmail feature:
The new layout offers 4 sections: Featured image, the Sender Image that is pulled from the G+ page, the email Subject line and the From name.
Featured image: The featured image must be at least 580px x 400px
Sender image: This is the image profile from the Google+ verified page that you want to display on your Gridview tab.
Subject: 75 characters or less to avoid truncation
Sender name: 20 characters or less to avoid truncation
Larger images will be resized to be as small as possible while ensuring both its dimensions are greater than or equal to the corresponding dimensions of the available area.
Both the sender name and subject line would of course come from your own email fields.
So far the Gmail specification for Gridview only mentions JPG files. Don’t ask me if you can use a GIF file with animation yet, we don’t know. I actually hope not!
Currently enabling this feature in your own Gmail Promotions Tab is only available via the Gmail Promotion Tab field trial here…
The full specification with both JSON and Semantic markup for Gridview is available here…
The easiest method for most marketers to add this code to their emails is going to be with semantic markup and that can be found on the developers page link above by clicking the “Microdata” tab.
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